Advertising Issues and Me

I was eating dinner the other night and flipping through my latest Ulta advert, and the inserted fragrance ads were sitting out next to the book after I was finished. I was still eating dinner and happened to glance down at them, and had a passing thought. Amazingly, I don’t recall having this thought in the past, and if I did I just never thought to blog about it. But I thought it fitting for a BFD post!

Why are none of these women what I see everyday? The females (and males, for that matter) are the typical “model,” Photoshopped to the max, smooth skin, sultry/serious looks on their faces… and usually doing things that, to me, have no correlation with fragrance.

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I have an AA in Graphic Design and it’s a passion of mine, so when I flip through a magazine I’m often scrutinizing the adverts and wondering what made them go in “that” direction. I don’t think I’ve ever understood fragrance advertising. Again, all people doing things that never have any realistic correlation with wearing perfume. I then thought, What if they just put an average looking person on there, would their ad sales flop or soar? What if ALL companies started using a non-Photoshopped image of someone just using the product? Surely that would be better than what we are force fed through the media

I’d love to hear any thoughts others have to bring on this. It just confuses me. Why is there such a clear-cut definition and look about the word “model” with advertising campaigns?  When I decided to Google “Plus size perfume model,” I found a post about The Militant Baker and her faux ad campaigns, although I had yet to see these. They are fabulous. Yes to it all! Here is even one of a fake perfume here:

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I’d totally buy that perfume just because I identify with the image. Back to my OSFM? (One Size fits Most?) rant: I can’t comprehend why so many retailers and designers are missing such a huge opportunity for profit growth if they offered more sizes and different advertising?!

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